Atonement Trailer and Poster.

                      

We see who the actors are towards the end of the trailer. The actors name appears and then we see a clip of the actors. This is so that if the audience don’t know who the actor is they can see them in the trailer and in the film.  We are told who is starring in the film so that the audience knows who is in the film and if they like a particular actor they will want to go and see the film. We see war clips and romantic clips and dramatic clips. This is because they show the atmosphere of the film. And also the genre of the film. The music in the trailer is sad because Atonement is about war and separation. It helps to determine the genre of the movie as it wouldn’t have energetic music when the storyline is dramatically sad. There is no voiceover in the trailer because the music speaks for itself and the clips help the audience to get a gist of what the film is about. The speed of what we see in the trailer compares to what we see in the movie because a clip just gives a little bit of detail and information of the movie. The trailer speeds up at the end of the trailer, not by much but there are more clips shown at the end than at the beginning.

In the last frame of the trailer there is only text ‘Coming Soon.’ There is no list of the director or producer. Instead it gives the name of the director in the middle of the film. The trailer is more effective in making the audience want to see the film because the trailer shows numerous clips of the film and gives an overview of the storyline of the film. However the poster creates a contrast between the two main characters as the female is in a meadow and it’s calm whereas the male is in a war torn country and this shows he is in a tense situation.